Free - The Future of a Radical Price

"When You Have A Great Idea, Employ The Techniques Described in This Book to Get Marketshare."

This is a great book for anyone thinking about creating and marketing a software solution. Consider this a "must read." 

You can buy this book for a couple dollars plus shipping. You can make that investment to bring your knowledge and insight to the level you need it to be.

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Audio Files.  Click on the links below to listen to each chapter or to download the file to your computer.

The audio files are abridged. To get it all order the hardcover of the book.

Prologue - The Future of A Radical Price

Chapter 1 - The Birth of Free.  The story of Jello and Gillette.

What Is Free?

Chapter 2 - Free 101.  A short course in a most misunderstood word.  A million kinds of free and the world of the cross subsidy.  Introduction to "Freemium".

Chapter 3 - The History of Free.  The problem of nothing, and the problem of free.  The first free lunch, and free as a weapon.  The Age of Abundance and how abundance wins.

Chapter 4 - The Psychology of Free.  It feels good... too good?  The cost of zero cost.  The time/money equation. 

Digital Free

Chapter 5 - Too Cheap To Matter.   The web's lesson: When something halves in price each year, zero is inevitable.  Anticipate the cheap and why Moore's Law works.  Meads Law and what abundance can do.

Chapter 6 - "Information Wants To Be Free."  The history of the phrase that defined the digital age.

Chapter 7 - Competing With Free.   Microsoft learned how to do it over decades, but Yahoo had just months.   Free trials and the Penguin attacks.  Case Two: Yahoo vs Google.

Chapter 8 - De-Monetization.  Google and the birth of a twenty-first century economic model.  Max strategies and a giant sucking sound. The cost of free. Example: Verizon and VoIPo.

Chapter 9 - The New Media Models.  Free media is nothing new.  What is new is the expansion of that model to everything else online.  How new media changes old media and the end of paid content. Free music and free books.

Chapter 10 - How Big Is The Free Economy.  There's more to it than just dollars and cents.

Freeconomics and the Free World

Chapter 11 - Econ 000.  How a century-old joke became the law of digital economics.  Monopolies aren't what they used to be.  Free is just another version.  The free-rider non-problem.

Chapter 12 - Nonmonetary Economies.  Where money doesn't rule, what does?  The gift economy. 

Chapter 13 - Waste is (Sometimes) Good.  The best way to exploit abundance is to relinquish control.  Nature wastes life.  Making the world safe for cat videos.  Scarcity management.

Chapter 14 - Free World.  China and Brazil are the frontiers of free.  What can we learn from them?  The chanel knockoff economy.  The power of Brazilian street vendors. 

Chapter 15 - Imaging Abundance.  Thought experiments in "post scarcity" societies, from science fiction to religion.  Afterlife. 

Chapter 16 - "You Get What You Pay For"  and other doubts about free. 

Coda - Abridged - Free In a time of Economic Crisis.  

About The Author: Chris Anderson  His company is 3D Robotics, an open-source aerial robotics company around the DIYdrones.com online community. Chris Anderson is the author of the international bestseller The Long Tail. He is the editor in chief of Wired magazine and was a U.S. business editor at The Economist. He began his career at the two premier science journals Science and Nature. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California.  For more information on Chris Anderson please visit http://www.thelongtail.com